Become more valuable and operate on your terms.

Welcome to Curious Hero!

My name is Tom Polifka and I created this space for curious individuals looking to acquire the skills to build an online business and create digital assets from your passions and expertise.


That one word sums up why we want this am I right?

The freedom to choose when we work, where we work, and with whom we work. An ideal business should offer autonomy, mastery, and purpose.

"Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another", Dan Pink states in his book 'Drive - The Surprising Truth About What Motivates Us'.

If this resonates with you then this is where you belong, as a Curious Hero!

To best help you reach your goals we provide training, coaching, accountability and a connection with others that just get it. Whether it's our free training from the weekly podcast, email newsletter, or video and/or audio courses we do this to provide the best practices in what's working NOW so you can have the freedom you crave.

Turn your curiosity into an asset

You have skills and expertise when combined with your passions can make for a perfect business. Curious Hero exists to help you transform those passions and expertise into a business that fuels you, serves others, and provides freedom at any age.

There has never been a better time to be curious about what you could create, that would solve a problem and create massive value for both you and your customers. The stars have aligned in your favor and it's your time to take that risk on yourself.

It's a level playing field if you're willing to build your knowledge and be willing to constantly adapt. This is true no matter if you're in your 20s, 30s, or 40s(like me) and beyond. I would even say that those over 40 have an advantage that a 25 year old doesn't.

Experience. Resilience. Grit.

There is no substitute for having put in the time to hone your craft. Will the twenty-something be more comfortable and familiar with the latest technology, yes but what they lack is the real world experience often confused with (failures).

Use that experience to boost your odds of success in your new venture. You have likely taken a lot of chances on things that didn't work out...which is the best learning environment when building your entrepreneurial muscle.

Trust me, I've been there and it's made me better for it.

Stay curious!

Learn how to build digital assets and passive income with:

Best Practices

The internet is full of "advice" on how to build an online business. Unfortunately a lot of well meaning people want to share their advice on what they just learned last week and have not proven. We share what has worked for over a decade and what is working now based on continual testing.

Future-proof Skills

The best investment will always be in yourself and learning the required skills in a digital economy so you can adapt with inevitable changes. Even if you have a team who will handle the majority of the tech stuff it is still important for you to have foundational knowledge if you want a business to run on your terms.

Like Minds

For as big as the internet is, it can be extremely lonely when you realize that your family and friends don't understand what you do. It is critical for any entrepreneur to have a community of like minded individuals to connect with and share The Journey together. Build your network, find partners, and potential new customers


Curious Heroes show up in their business and life at a higher level when they become accountable for their results. Whether it is a group workshop or your own project fellow Curious Heroes will help hold you accountable to what you said you wanted. We also have special guests like certified life coaches join us to share frameworks to shatter our self-imposed glass ceiling.

About Tom Polifka

Tom Polifka is a father first than a serial entrepreneur, podcaster, digital marketing nerd, and constantly curious how things work. He has worked in multiple different industries including insurance, financial services, golf, oil & gas and information technology just to name a few which he credits for his ability to adapt in solving problems for virtually any business.

His passion for internet marketing was stoked in 2009 when he created his first website as an affiliate marketer. He knew that others were making money online with affiliate marketing and paid advertising so he gave it a shot. After building his first website (which looked awful) he decided to test the offer with paid ads...

3O minutes after clicking publish on his first pay-per-click ad...

Cha Ching! His first sale for a $50 ebook showed up in the affiliate dashboard.

Tom was hooked. Even though that first offer never became profitable (if he knew what he knows now it could have been a very profitable campaign, more on that later) he knew it was possible, and that is all he needed to continue on the journey as an online entrepreneur.

Since then he has built hundreds of websites, spent millions on paid ads and sold millions of dollars in products and services online. Tom often found himself at the top of the leaderboards for many affiliate offers he ran and has since helped other businesses improve their digital marketing systems to do the same.

Most of his time was spent behind the scenes creating the digital assets needed to produce passive income which is what helped him live the life he wanted. Freedom.

Just recently Tom has decided to share more of his expertise and passion for online marketing and business systems with a bigger audience with the ultimate goal of creating a bigger impact. This is what he hopes you will do with your expertise and passions!

Are you ready to create a business that lets you live on your terms?

Take your curiosity seriously...